Spotify and Royal Enfield announce a collaboration between music and motorcycle

Both events will see Royal Enfield take center stage with a dedicated area offering a pure music and motorcycling experience.

“We are very excited to partner with Royal Enfield once again. RADAR and RAP 91 are such important platforms for new artists, and with Royal Enfield on board, we’re bringing these experiences to life in ways we’ve never done before. Arjun Kolady, Head of Sales, Spotify India said.

Mohit Dhar Jayal, Brand Director, Royal Enfield said, “As two brands that place community, culture and self-expression at the heart of everything they do, Royal Enfield and Spotify are natural collaborators. We are now taking our partnership to the next level with a joint focus on the Spotify RADAR and RAP 91 platforms.”

Continuing their musical adventure streak, Spotify and Royal Enfield are set to head to Goa from November 22-24, 2024 for the 14th annual Royal Enfield celebration of all things motorcycle, music and community – Motoverse 2024.

This gathering, presented by Royal Enfield, will host around 15,000 avid bikers and motorcycle enthusiasts. Motoverse will feature an incredible lineup of RADAR artists, handpicked by Spotify, ready to set the stage on fire.

To maximize the reach and impact of these events, Royal Enfield will also use premium media unlocks from Spotify, including The Stage and Dynamic Audio Ads.

Scene is an in-app product that enables Royal Enfield to deliver meaningful and personalized rich media directly to Spotify users. This platform gives Royal Enfield a unique opportunity to engage with listeners in a more intimate and impactful way, bringing their brand story to life through immersive media experiences.

Dynamic audio announcements combine the power of audio with advanced targeting and personalization capabilities. By dynamically changing the elements of an audio ad based on the listener’s time of day, day of the week, location, weather and listening habits, Royal Enfield can tailor personalized ads that resonate with the user’s current state and moment.