McDonald’s says it will remove a McCrispy ad opposite a crematorium that was called ‘tasteless’

• McDonald’s has said it will take down a sign opposite a crematorium near Truro, in Cornwall, England.

• The bus shelter ad is for the fast food chain’s McCrispy burger.

• The company told Insider it was “unaware” of the ad’s proximity to the crematorium sign.

McDonald’s has said an advertisement for its McCrispy burger on a bus shelter opposite a crematorium near Truro, England, will be removed.

The news was first reported by Cornwall Live.

The fast food chain’s ad caught the attention of locals because it was across the street from the establishment and right next to a sign for it.

“We were not aware of the road sign in the vicinity of this bus stop. However, in light of the concerns expressed by Cornwall Live, we have requested that our ad be removed,” a McDonald’s representative told Insider in a statement.

It’s unclear how long the ad has been running or when it will be removed.

One woman, whose mother-in-law had been cremated at the scene, told the media that she found the ad “tasteless”.

She said: “I’m sure some grieving family members will not like to see him when they visit Penmount for the funeral and cremation of a loved one.”

The fast food giant apologized in 2019 for a campaign in Portugal that used the slogan “Sundae Bloody Sundae” to advertise one of its desserts.

The ad was used in a campaign for its Halloween-themed ice cream desserts. McDonald’s said at the time that it did not intend it to be an “insensitive reference” to Bloody Sunday, a massacre of unarmed civilians during a protest in Northern Ireland in 1972.

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