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South West Beach ‘under threat’ from social media fame

Cornwall’s Pedn Vounder beach, recently dubbed a “hidden gem” by TikTok travel reviewers, has sparked debate among locals. While the beach’s golden sands and turquoise waters have long been celebrated, its rise from a well-kept secret to a hotspot has brought not only fame, but also a number of problems.

The increase in visitors looking for the perfect Instagram photo or TikTok moment near Treen has raised serious concerns among residents. The boom in popularity has led to problems such as traffic congestion, littering including human waste and anti-social behaviour, from public disturbances to fires and alleged drug use, as revelers try to recreate an Ibiza vibe in Cornwall.




Adding to the concern is the fact that Pedn Vounder is known for its dangerous currents and has no lifeguard service, increasing the risk for those unfamiliar with its waters. Locals fear the increased passage could cause erosion and damage the natural beauty of the area, reports CornwallLive.

Reflecting on the situation, a resident shared with us during an earlier visit: “Apart from access issues and lack of facilities, including rescue, the huge coverage it has attracted on social media over the past few years has led to an overwhelming number of visitors, which in turn created massive infrastructure problems for the local area”.

Another agreed that its national and local popularity and coverage as a “secret gem” was having “catastrophic effects on the local environment and infrastructure. Simply, the narrow streets, the coastal paths and the huge volume of “Instagramma” visitors who have “heard”. about it via social media’ are putting a huge strain on local infrastructure. It is no longer a secret beach, and its beauty is in danger of disappearing.”

Traffic congestion is a common sight, with vehicles often backed up to Porthcurno – another town with a popular beach. Cars are frequently abandoned on curbs when parking spaces fill up during the peak summer season.

The lack of beach facilities only adds to the worries of the locals about litter, dirt and pollution. Porthcurno is far from Ibiza. Its narrow roads struggle to accommodate the influx of visitors during the busy summer months.

On some days, up to 3,000 cars have been recorded trying to squeeze into the village, not just for the beaches but also for the popular Minack Theatre.

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