Amazon is extending its free Prime trial to six months, but it all depends on your age

The Amazon Prime Day sale is on the horizon, with thousands of products set to be discounted on July 16 and 17 this year. It’s a golden opportunity to get items at a fraction of their usual cost, but a new move by the retail giant could see customers get a huge discount all year round.

Amazon is offering a hefty discount on its Prime monthly subscription, reducing the usual £8.99 monthly fee to £4.49 – an annual saving of £47.49. The offer is aimed at younger buyers between the ages of 18 and 22.

Instead of getting 30 days free, younger shoppers can get a six-month free trial, and once that’s over they pay a much cheaper £4.49 a month. Prime gives customers the chance to take part in price cuts with discounts on major brands such as Dyson and Samsung.

But the sale is not the only advantage. Prime gives shoppers the biggest discounts first and makes it easy to filter deals for your favorite brands.

It also offers free delivery, Amazon Prime Video and music entertainment, and a host of lesser-known perks like downloading movies to watch offline, free Amazon Fresh grocery delivery, and unlimited mobile photo storage , making it a choice for tech fans. .

18-22 year olds will also enjoy exclusive benefits such as 10% off selected fashion items from brands such as Champion, Puma, Vans and Levi’s, 10% off shopping with Amazon Fresh and 5% discount on National Express travel.

John Boumphrey, UK country director at Amazon, said: “We’re always looking for ways to offer more value to our customers and offering 18-22 year olds 50% off Prime membership helps us to we make the broad range of Prime benefits equal. more accessible to young people”.

“This is a really important time in their lives, so helping them save while enjoying great shopping and entertainment benefits will make a big difference, whether they’re going to university, starting work or moving from home for the first time.”

You can sign up for Amazon Prime here.

The impending Amazon Prime Day could prompt competing online retailers to introduce competitive price cuts. Shoppers can also spot price cuts at John Lewis, Dyson or the Bose Summer Sale.