Leicester family business makes changes with rebrand and new managing director

A family-owned firm based in Leicester has announced a rebranding effort and the appointment of a new managing director.

Based at Leicester’s Meridian Business Park, Melita POS has provided an end-to-end point of sale (POS) and merchandising solutions for over 25 years.

Melita POS supplies luxury brands like Givenchy, Sisley, and LVMH, along with retailers Boots, Superdrug and Asda.

The firm is led by newly appointed managing director Dan Jacques, alongside company director Emily Jacques, operations director Rich Metcalf, production director Glynn Parker and warehouse director Mark Jacques.

Founded in 1997 as Display Logistics by Shivena and Steve Jacques, Melita POS now employs 35 staff members.

The company, born from the integration of Display Logistics, DL Manufacturing, and KK Installations, consolidates services including design, manufacturing, warehousing, merchandising and installation under one unified brand.

New managing director Dan Jacques said: “I am incredibly proud to take on this role and continue our family legacy. Our rebranding as Melita POS and the integration of our various services are pivotal steps in enhancing our ability to serve our clients more effectively. Melita is a name with a personal connection to our family, making it the perfect choice for a business that values ​​long-term relationships.

“As a company, we are deeply committed to driving growth, ensuring sustainability, and fostering the development of our talented staff. Our future success hinges on our ability to innovate and adapt, while also nurturing a work environment that values ​​and invests in our people. Together, we will not only meet but exceed our goals, creating a lasting impact for our clients and the community.”