Cornwall’s town center shines with a new sign of love

The Cornwall Downtown Business Improvement Association (DBIA) has unveiled a new illuminated ‘Love Downtown Cornwall’ sign at 101 Pitt St, marking a major milestone in its downtown lighting project. The sign, prominently displayed on the south-facing facade of Tilly’s building, aims to enhance the aesthetic appeal of the central area and attract visitors.

“This signage is a great addition to the town centre,” said Cornwall Mayor Justin Towndale. “It shows pride and love for the community. These creative projects add to the vibrancy of our downtown and provide functions where people can take photos, especially during events and festivals.”

Martha Woods, Acting President of the DBIA, expressed her enthusiasm for the project. “It’s amazing and something we’ve been working on for a while. It is such a great asset to downtown. We want people visiting Cornwall to come to the sign like they do in other cities, take selfies, hashtag, post on social media and bring people into the town centre.”

Ross Butterworth, DBIA administrator, outlined the goals of the project. “The goal of the project is to create more vibrancy and a sense of community in the downtown area,” he said. He also pointed to the enthusiasm of local business owner Debbie Burns of Tilly’s, who commissioned custom coolies to commemorate the sign and link her business in the messages.

The sign installation, made possible through the collaborative efforts of property owner Debbie Burns, property manager Nehmat Ghai and NS Property Management, is expected to become a favorite spot for photo opportunities and social media sharing. The project received generous support from RTO9 through tourism grants.