Queues form in city center as star arrives to meet fans and say ‘I love you Liverpool’

TikTok star Mitchell Halliday has brought his Made By Mitchell pop-up shop to Boots in Liverpool city centre

Queues formed in Liverpool city center today as TikTok star and businessman Mitchell Halliday arrived. The beautician, who has her own brand of products called Made by Mitchell, is currently touring the country to celebrate her products being stocked in Boots.

Mitchell Halliday founded his brand, known for its vibrant colour, in 2020 and has since seen it earn £1m in a day on the TikTok store. The 25-year-old previously caused a stir in Liverpool city center when he surprised fans with freebies.

He has been spotted in four different locations around Liverpool, leaving clues for fans to find out where he is. However, today, Friday July 19, fans have been told he will be in Boots at Clayton Square from 11am to 5pm.

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Eager fans lined up before 11am to be among the first to meet Mitchell and get their hands on his products, including Blursh Balm and Curve Case. Alongside the brand’s most popular products, customers can now also get their hands on a Made by Mitchell Mystery Bag containing a selection of Made by Mitchell goodies.

With six full-size products, the Mystery Bag is worth at least £60, but is available for £25 on boots.com. After meeting shoppers at Boots this morning, Mitchell posted to her 1,000,000 followers: “I love you Liverpool.”

He said: “Partnering with Boots is a major milestone for Made by Mitchell and something we’ve dreamed of since the beginning. Our shared brand values ​​and the unrivaled affordability that Boots can offer means that people across the country now have the opportunity to try our products.

“As a makeup artist, being able to buy products in store, try different shades and feel textures has always been so important and I’m so excited that it will now be an option for our customers across the country.”