Huddersfield businesses get a global boost with funding from HSBC UK

A Huddersfield-based global brand consultancy is set for international expansion after securing an eight-figure funding package from HSBC UK.

Principle Global will use HSBC UK’s £20m funding package to facilitate growth in new and existing international markets, with particular focus on the UK, US, Europe and MENA regions. As a result, the company expects to strengthen the management team for the next generation of growth across multiple offices and generate double-digit revenue growth over the next 12 months.

Richard Butterfield, global president at Principle Global, said: “As we are committed to improving our offering globally, we knew we had to find a banking partner that would support our vision of becoming a world-leading organization in brand strategy, experience, design and implementation. With the support of HSBC UK, we can strengthen our UK business model, expand our teams internationally and collaborate with an even more diverse range of companies in new markets. The next twelve months promise to be incredibly exciting for Principle Global as we embark on this growth journey.”

Mike Edwards, relationship director at HSBC UK, added: “At HSBC UK, we are committed to providing support that empowers businesses to create new jobs, secure new business and achieve ambitious international expansion plans. We are excited to be part of Principle Global’s journey and help them unlock new opportunities in international markets.”

Founded in 1987, Principle Global provides brand consulting in over 70 countries and employs over 700 people across the company. Principle Global’s clients include automotive giants Jaguar Land Rover and Jeep, as well as Bupa, Specsavers and O&CC, the UK’s largest outdoor retailer. Principle Global was advised by Squire Patton Boggs during the transaction process.