Insider Today: A Shot to Reverse Aging

But first: Summerween is a thing.

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This week’s dispatcher

Halloween is here early

If you’ve been shopping at school and spotted pumpkins, scarecrows or ghosts, you’re not alone. Retailers have been stocking their shelves to get us in the Halloween spirit, even though the days of summer are not yet behind us.

Veronica Thatcher, who has worked at Costco for 18 years, told Business Insider that she also saw “Halloween and harvest themed decorative pillows” at the big-box store this month.

It’s disorienting to think about Halloween costumes and spooky decor as I plan our last trip to the beach. I’m not the only one who feels this way.

Mike Booth, music director for CFVR-FM in Alberta, Canada, noted an almost-open Halloween Spirit that will open more than 1,500 stores this season and asked if it’s “too early or not.”

“It seems like this happens every year when people get really excited about the costumes in August. Like, people are already throwing Halloween parties?” he asked in a video shared on his station’s X account.

Well, many excited consumers i am ready to start preparing for Halloween, and retailers have started attracting customers early.

According to eMarketer, Lowe’s made Halloween products available online on June 1st and will be available IRL on August 23rd. In an even more extreme example, Home Depot gave shoppers a sneak peek of its scary products in March.

If you’re one of the many ready to trade in your beach umbrella for a witch’s broom, there are plenty of retailers already in the summer spirit—from Michaels and Target to Home Depot and Lowe’s. Happy hunting!

All business class, all the time

Beond, an airline launched in November, is attempting what other companies have failed to do before: operate an exclusive business class flight. Beond calls the flight “premium leisure” and does not offer economy seats.

Business Insider’s Taylor Rains joined Beond on a flight from Italy to the Maldives. Even if it has some quirks, like a fuel stop in Dubai, she found it to be a comfortable ride that’s worth browsing.

See inside Beyond’s new plane.

Rich patient, healthy joints

It’s hard to slow down aging, but the rich give it their best shot, literally. For some, including tech CEO Bryan Johnson, that means flying to the Bahamas for an experimental injection.

The injection sends millions of stem cells into patients’ knees, hips and shoulders. Stem cell therapy shows promise for age-related diseases, but using it for healthy knees is new and expensive territory — Johnson pays about $16,500 per joint.

Tracking “superhero joints”.

Burberry’s identity crisis

The English fashion brand’s trench coats and plaid print launched the brand to fame in the early 21st century. But in the mid-2010s, Burberry began to suffer an identity crisis.

The new creative directors tried to emulate the high fashion houses in an attempt to launch Burberry to new heights. Instead, the British brand lost sight of what made it so iconic – and its sales floundered in the process.

Be true to your own self.

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The elements of an Olympian

Olympians are literally built differently. Sure, they’ve spent years training to compete at the highest levels. But on a micro level, they are very different from the average person.

Their VO2 max, a common marker of endurance, is well above normal levels. The inside of the mitochondria is more wrinkled, which could help with exercise. Their brains might even be better at using dopamine than the rest of us.

All the ways Olympians have optimized their bodies.

Read also:

What we’re watching this weekend

• “Love Is Blind: UK”: Netflix’s iconic reality dating franchise launched its latest international spin-off this week. Good news: UK singles are just as messy as their US counterparts.
• “Industry”: Kit Harington (“Game of Thrones”) is joining HBO’s hit financial drama for its third season, which premieres this weekend.
• “One Life”: The true-story drama stars Oscar winner Anthony Hopkins as a London stockbroker who once helped save Jewish children from Nazi-occupied territory. It airs on Paramount+ with Showtime.

See the full list.

Deals we love

• Not Your Average PJs: Consider upping your loungewear game with these 14 men’s pajama brands. When it comes to design, comfort and cooling, it doesn’t get any better than this.
• Cold Sleep Essentials: Did you sleep warm? These 11 cooling products can help lower your body temperature in bed, resulting in better, more restful sleep.
• Thanks to our teachers: Several brands show their appreciation throughout the year by offering exclusive freebies and savings just for educators. From meal kits to streaming services, here are the best teacher deals available right now.

More top reads this week:

The Insider Today team: Jordan Parker Erb, editor, in New York. Dan DeFrancesco, deputy editor and anchor, in New York City. Lisa Ryan, executive editor, in New York. Amanda Yen, colleague, in New York.