JD Williams launches new summer range with ‘flattering’ swimwear and ‘holiday-ready’ outfits

JD Williams are known for their inclusive approach to fashion and their latest summer channels, which invite women to embrace their individuality and style with confidence and celebrate self-expression. Whether you’re lounging by the pool on holiday or pottering in the garden, the collection is designed for all your stylish, sun-soaked moments.

The edit includes dresses that are ideal for transitioning from day to night, relaxed cuts for a comfortable yet trendy look, bold prints and flattering silhouettes to help accentuate curves. Ranging from sizes eight to 32, the brand says “each piece has been carefully designed to highlight the beauty and individuality of women at every stage of life.”

Prices start from £14 for this Striped Print Camis – an easy way to inject some color into your outfit, which would look great paired with denim shorts and a rattan bag. This £32 blue A-line maxi skirt is another popular choice with wearers saying it’s ‘a good addition to any summer wardrobe’.

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Speaking about the JD Williams summer campaign, Esmé Stone, Head of Brand Marketing, said: “We don’t just sell clothes; we sell a mindset. It’s about celebrating every iteration of midlife and giving our women a voice. At JD. Williams, we reject the idea that women should be conditioned by their age or conform to outdated fashion rules. Our designs celebrate diversity and inclusion, empowering women to express themselves authentically.

If you’re in the market for new swimwear, the Mirage Wired Swimsuit, £36, ‘ticks all the boxes’ and has ‘good support’. Adjustable straps mean it can be bandeau style when sunbathing, but fully supportive when swimming. Also comes with matching caftan and pants.

Coordinates are a stylish choice for this season, and the blue-and-white color of this set reminds us of sunnier climes abroad. Based on a JD Williams bestseller, the lightweight, floaty material will keep you cool and can easily be dressed up or down. You can buy the shirt for £32 and the trousers for £27.

For a bright and bold look that’s sure to turn heads, opt for this Textured Halter Maxi Dress, £32. Designed in two bright colors, aqua and lime, the dresses have a tiered swing for an airy effect. It might be a little too vibrant for some, in which case we’re also big fans of this £26 linen waistcoat – shoppers say it’s ‘great for summer with linen trousers or jeans, could also be worn over a dress. Very versatile, I’ll wear it under a jacket in the winter too.”

However, it was noted to be “a bit tight around the bust”, so if you have a larger bust, it’s recommended to size up. It is available in sizes eight to 32.

Elsewhere, Very’s Haus of Flamingo summer collection can be shopped here, featuring shape-enhancing swimwear including bikinis and bathing suits. Boux Avenue has also launched a range of Boho Luxe swimwear – the Ibiza Cut-Out swimsuit is one of the most popular choices praised for its ‘curve accentuation’.