PHOTOS: Elon Musk’s 24-hour Tesla Diner and Drive-in in Hollywood

Also former Tesla employee Alex Ingram shared footage of construction efforts in April, when he was the company’s chief designer.

The company has remained tight-lipped about the project, but Bloomberg reported that the site will be a gas station with 28 stalls and two movie screens that can seat more than 200 people. The screens will show movies that last between 15 and 30 minutes, roughly the time it takes to charge a Tesla vehicle.

A description of the project cited by the outlet said guests could watch two movie screens: from the rooftop lounge or from their Tesla vehicles.

When Musk first mentioned the project six years ago, he described it as “an old-school drive-in, roller-skating and rock restaurant.”

Tesla filed an application with the US Trademark Office to use the brand in restaurant services in 2021, but did not present plans for a 24-hour supercharger station to Los Angeles officials until 2022.

Musk posted about the project again in August 2023, writing: “Our futuristic Tesla diner (Grease meets The Jetsons with Supercharging) in LA should be ready later this year.”

Although Musk’s scope extends to several industries, his decision to create a restaurant and drive-in will throw him into the world of immersive experiences. These in-person, hands-on experiences resonate with consumers still reeling from the effects of the COVID-19 pandemic.

It’s a world run by companies like Disney, which owns multiple theme parks and brands around the world. But others are fighting for a piece of the pie. Netflix House locations will open in two malls in the United States next year, marking the media company’s ambitious plan to meet fans in person, not through a screen.

Several Tesla charging stations already have amenities like vending machines and lounges, but this project could be an attempt to turn charging stations into coveted destinations.

Tesla representatives did not immediately respond to a request for comment from Business Insider.