Travis Kelce lands lucrative Amazon podcast deal worth more than his football contract

“We love this show and the fan base that has grown with us over the past two seasons,” the Kelce brothers said in a statement. “We will create some revolutionary moments together through this partnership.”

The deal is worth more than $100 million, according to a person familiar with the arrangement who was not authorized to speak publicly. A representative for the Kelce brothers did not immediately respond to a request for comment.

Ad-free versions of the show will be available on Wondery+, Amazon’s subscription service. The agreement gives Amazon rights to develop, manufacture, license and distribute all merchandise under the program.

New heights launched in 2022 as a sibling outlet to analyze soccer and the culture surrounding the sport. Listening took off after Travis began dating singer Taylor Swift the following year. It was the 14th most popular podcast in the US last quarter, according to Edison Research.

Swift’s first appearance featuring Travis at a Kansas City Chiefs game resulted in a 50% increase in viewers for the show. A month later, the brothers’ YouTube channel had grown to 350,000 subscribers, Mack Sovereign, chief content officer at Wave Sports + Entertainment, the media company that launched the show and will continue to produce it, told Bloomberg last year News. Jason Kelce announced his retirement from the Philadelphia Eagles in March.

Although the podcast industry as a whole has seen a decline over the past year and a half, nine-figure deals are still the norm for the biggest programs. Last week, SiriusXM Holdings Inc. signed a $100 million contract with host Alex Cooper Call him dad. In January, the company signed a similarly sized deal for SmartLessand Spotify Technology SA renewed its deal with Joe Rogan in February.