Ford’s EV Strategy: Missteps, Missed Opportunities, and the Future

Key points:

• Ford is criticized for modifying iconic brands like the F-150 and Mustang for electric vehicles.
• Suggestion to create affordable new electric vehicle models without affecting old brands.
• The importance of keeping future plans quiet until they are successful.
• Also: Investors Think They’ve Found The ‘Next Nvidia’, Unlock Free Stock Options By Clicking Here Now

Ford’s (NYSE: F ) strategy with its electric vehicles (EVs), particularly its decision to use iconic brands like the F-150 and Mustang. There is a suggestion that Ford should focus on creating affordable EV models to make them widely available, similar to the impact of the Model T. The conversation also highlights the importance of companies being cautious with public announcements, advising that success should only be discussed after this. is done. Also highlighted is the ongoing challenge of producing a $25,000 EV, a milestone that both Tesla and Chinese manufacturers are striving for.

The need for a clear and concrete EV plan

• The continued lack of a solid and consistent electric vehicle strategy at Ford is causing confusion and setbacks.
• There is a call for Ford’s C-suite to set a concrete plan for EVs that they can stick to, avoiding frequent changes in direction.

The risks of counterfeiting iconic brands

• Ford’s decision to electrify its flagship brands, the F-150 and Mustang, is seen as a questionable move.
• The F-150 is beloved by hard-working, blue-collar Americans, while the Mustang has been a symbol of affordable sports cars, especially for younger men.
• Using these brands for electric vehicles can be a mistake, risking their established heritage.

Alternative Approaches: New Brands and Accessibility

• There is a suggestion that Ford should have introduced a new, separate brand for their electric vehicles instead of reusing their flagship models.
• The idea of ​​creating an affordable electric vehicle, just as the Model T revolutionized the auto industry by being accessible to everyone, is highlighted as a potential winning strategy.
• Smaller, more affordable electric trucks like the Maverick might have been a better direction.

The dangers of over-promising

• Ford has a habit of making big announcements about their future plans before they achieve success, which is seen as a bad strategy.
• Companies are advised to keep future successes under wraps until they are realized, rather than boast about unproven plans.

The legacy of Henry Ford and the importance of accessibility

• Henry Ford revolutionized the auto industry by making the Model T accessible to everyone, a principle that should guide Ford’s electric vehicle strategy today.
• The industry goal is to reach an EV of $25,000, a price that is seen as the tipping point for mass adoption.

Looking ahead: Ford’s next move

• Ford frequently makes new announcements for electric vehicles, with updates every five to six weeks.
• The next announcement from Ford will be crucial in determining whether they have learned from past mistakes and can finally solidify their EV strategy.

The post Ford’s EV Strategy: Missteps, Missed Opportunities, and the Future appeared first on 24/7 Wall St.