Coca-Cola: Buy, Sell or Hold?

The soft drink giant Coca cola (NYSE: KO) can be a polarizing stock. Longtime owners absolutely love the company’s steady business and generous dividends. Newer investors are often less impressed by Coca-Cola’s modest growth prospects.

Is Coca-Cola stock a good buy today? That depends on your investment style and expectations. Let me walk you through the ups and downs of buying Coca-Cola stock in the summer of 2024.

Longtime shareholders love their Coca-Cola stock for good reason. The company runs a very simple business, generates a lot of cash flow and shares a significant portion of that cash flow with investors in the form of dividends. Coca-Cola has sent out quarterly dividend checks for 63 years, and the payout has increased a little each year.

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