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Toyota is giving up on electric car targets under hybrid rules

A photo of a Toyota EV on display at an auto show.

Photo: Sjoerd van der Wal (Getty Images)

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Toyota TM has already proven that it is the decision to focus on hybrid vehicles over fully electric models it pays off. The the company’s sales are booming as hybrid options like the Prius and Rav4 fly off the lot and now, they are abandoning that commitment to hybrid power by cutting their already low targets for sales of electric vehicles.

The Camry maker has cut its electric car production targets for 2026 by a third, according to a new report from Reuters. Toyota originally targeted production of 1.5 million electric vehicles in 2026, but now aims to produce around 1 million electric cars, as Reuters explains:

The world’s largest automaker now plans to build 1 million electric vehicles in 2026, compared to the company’s previously announced sales target of 1.5 million, it said.

Toyota said in a statement that there had been no change to its intention to produce 1.5 million electric vehicles a year by 2026 and 3.5 million by 2030. However, it said the numbers did not they are targets but benchmarks for shareholders.

Producing even 1 million electric vehicles a year is still an ambitious undertaking for Toyota, which has put much more effort into developing hybrids and sold only about 104,000 electric vehicles last year. Electric vehicles currently account for around 1% of its global sales.

The automaker’s launch of electric models has been far from smooth sailing. Its first mass produced The EV here in America was the BZ4X created in collaboration with Subaru. Reviews have been lukewarm to say the least, and in Toyota’s latest results, the company revealed it has sold just 9,000 electric vehicles so far this year.

Instead, it seems his focus has always been on hybrid options, and even hydrogen power, at the automaker they still sell Mirais in California despite the decrease in the number of gas stations throughout the state. Now, with hybrid cars offering a handy solution for those hesitant to switch to all-electric power, the company’s reluctance to use battery power is hard to shake.

A version of this article originally appeared on Jalopnik’s The Morning Shift.

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