Snapchat’s new creator features focus on ease of use and monetization

Berry’s role, along with her team, is to recruit creators she considers “great storytellers”; This year alone, well-known online personalities from rapper DDG to TikTok star Alix Earle have started regularly sharing content on Snapchat.

“There’s a home for everyone here,” Berry told Business Insider, detailing how the number of creators posting publicly on Snap has tripled in the past year.

Now, the social media platform is poised to become even more attractive to creators — at the Snap Partner Summit on Tuesday, Berry announced six new and updated features in the app’s bid to foster a stronger online community and help creators earn a living more profitable. opportunities.

Answers, public vs private and pins

Users have always been able to publicly comment or reply directly to a creator’s Snap story; now creators can turn that message into a sticker and post a video or photo reply, similar to features that already exist on platforms like Instagram.

The app also simplifies its profile design to allow users to more easily switch between private and public profiles. In other words, those who want to connect only with their friends on the platform activate the personal mode. The public framework is encouraged when a user wants to build a wider community.

Berry also announced a new Pinned Snaps feature where creators can highlight their favorite content at the top of their profiles, several new templates, and the ability for a creator to add to their story when they’re mentioned in a public snap.

These new tools could help recruit creators who aren’t sure whether to commit their time and energy to another platform, especially since many influencers in recent years have expressed frustrations to switch between so many different apps to stay relevant to their audience.

“I don’t think we have to compete with the others, honestly,” Berry told BI. “Creators are going deeper on Snapchat, I think because the money is there,” referring to how some influencers have earned tens of thousands of dollars directly through the platform.

However, Snap isn’t the only platform that pays its creators well for its in-app monetization programs — YouTube holds that title for now, paying out $70 billion over the past three years.

Sharing data directly with brands on paid content

Beyond easy-to-use updates, the platform prioritizes earning opportunities. At the summit, Berry unveiled a new initiative within the Snap Star Collab Studio, which allows the app’s brand partners to work with their preferred agencies to source partners with Snap Stars as well.

Creators in this program can now choose which demographic and engagement data they share with the companies they want to work with. They can also share this information directly with any advertiser on the platform. Shareable data includes follower count and video engagement metrics, making it easy to discover and partner with creators who are the best fit for their campaigns.

To round out the year, Berry is really looking forward to Snap School, where she and her team lead sessions for creators on the best ways to use the platform, such as how many times a day to post to Stories or demonstrate how to use Snap. The Maps feature.

“Education is a huge focus right now,” she said. “I always tell creators that with Snap, you can be a big fish in a small pond.”