Kroger VP & controller sells $222,800 worth of company stock by Investing.com

In a recent transaction, Brian W. Nichols, vice president and controller of Kroger Co . (NYSE: ), sold 4,000 shares of the company’s common stock. The sale, dated September 17, 2024, was executed at a price of $55.7 per share, for a total amount of $222,800. Following the sale, Nichols retains ownership of 14,063 shares in the grocery retailer.

The move comes as part of routine disclosure of stock trades by company executives. The details, filed with the Securities and Exchange Commission, provide a glimpse into the trading activities of Kroger’s senior management. While the reasons behind Nichols’ decision to sell some of its holdings are not disclosed in the filing, such transactions are closely watched by investors as potential indicators of the company’s financial health and future prospects.

Kroger Co., headquartered in Cincinnati, Ohio, operates as one of the largest grocery retailers in the United States. The company’s shares are traded on the stock exchange, and any change in the shareholding of its top executives is of interest to both shareholders and market analysts.

Investors and stakeholders in Kroger Co. can access the full details of the transaction through the SEC filing, which is publicly available and provides transparency into the company’s insider trading actions. It is worth noting that insider sales and acquisitions can occur for a variety of reasons and do not necessarily signal a change in the company’s outlook or performance.

The sale represents a small portion of the company’s available stock, and Nichols’ remaining stock indicates an ongoing interest in the company’s success. As with any insider transaction, market participants may view this sale in the context of their overall investment strategy and outlook for the company’s future.

In other recent news, Kroger Co. reported a modest increase in its second-quarter earnings for 2024, demonstrating resilience amid economic challenges. The grocery retailer saw a 1.2% increase in like-for-like sales excluding fuel, an 11% increase in digital sales and a 17% increase in delivery solutions. Despite a 3% decline, adjusted earnings per share (EPS) settled at $0.93, while the company’s gross margin ratio improved.

Additionally, Kroger’s merger with Albertsons (NYSE: ) is moving forward, with a $10.5 billion senior unsecured offering launched. Analysts at Roth/MKM and BMO Capital expressed mixed views on the company’s performance. Roth/MKM maintained a Neutral rating and raised its price target to $52, expressing concern about the sustainability of profit margins. BMO Capital, on the other hand, reaffirmed an Outperform rating and a $60 price target, highlighting the strength of the company’s gross margin and continued momentum in like-for-like sales.

These are recent developments that reflect Kroger’s strategic focus on customer engagement, digital growth and cost management amid headwinds.

InvestingPro Insights

As investors digest news of Kroger Co. Vice Chairman and Controller Brian W. Nichols’ stock sale. (NYSE:KR), it’s critical to consider the broader financial picture that InvestingPro’s data provides. With a market cap of $39.67 billion and a P/E ratio of 18.56, Kroger is a major player in the consumer goods retailing and distribution industry. This valuation comes despite modest revenue growth of 1.46% over the trailing twelve months through Q2 2025.

An interesting note for investors is Kroger’s commitment to shareholder returns, as evidenced by its impressive track record of raising dividends for 18 consecutive years. That trend is expected to continue, with the company maintaining dividend payouts for 19 consecutive years, which could be particularly attractive to income-focused investors. The dividend yield as of year-end 2024 was 2.33%, with a notable dividend growth of 10.34% over the last twelve months from Q2 2025.

Adding to the appeal is the company’s low P/E ratio relative to near-term earnings growth, which suggests the stock may be undervalued based on its earnings potential. This is supported by a PEG ratio of 0.2, which indicates that the stock may be a bargain when considering its earnings growth rate. Despite the insider selling, these metrics suggest Kroger can still offer a compelling value proposition.

For those seeking additional information, there are additional InvestingPro Tips available that may shed more light on Kroger Co.’s investment potential. The platform lists several tips that could help investors make a more informed decision about their investment in the company.

Investors can explore these additional tips and more detailed metrics on the InvestingPro platform to better understand Kroger’s financial health and future prospects, particularly in light of recent insider trading activity.

This article was generated with support from AI and reviewed by an editor. For more information, see T&C.