Trader Joe is changing his name to Let’s F***ing Joe

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Trader Joe’s, a prominent decentralized exchange (DEX) on the Avalanche blockchain, has undergone a major rebrand. The project announced on X today that it has changed its name to Let’s F***ing Joe (LFJ), which represents a “bold, high-energy brand” with a “fresh, confident approach.”

Meet Let’s F***ing Joe: The DEX for the everyday Joe.

Formerly Trader Joe’s XYZ, but reborn with a new identity. LFJ is the same great DEX with a bold, high energy approach.

Brand Revitalization → https://t.co/2DpnOOC2q4 pic.twitter.com/r1OliTEAyJ

— Lf***ing Joe (Formerly Trader Joe) (@LFJ_gg) September 23, 2024

Despite the rebranding, LFJ remains committed to providing a fast and cost-effective trading platform for all levels of traders, from beginners to experts, the team said in a blog announcement. They also emphasized a “no-BS approach’ to trading.

As part of the rebranding, Joe the mascot is getting a makeover a new one black training to better connect and resonate with the global crypto community. The logo has also been redesigned to include new the name “LFJ”.

The old project domain, “www.traderjoexyz.com”, will also be moved to “www.LFJ.gg”. Users accessing the old domain will be automatically redirected TO new the website.

As a Uniswap fork on Avalanche, Trader Joe’s combines decentralized exchange functionality with leveraged lending and trading. This comprehensive approach improves liquidity and attracts more capital to the project.

While the rebranding process is ongoing, it remains uncertain whether the JOE symbol will be affected.

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