19 new customer wins in Q1, record for Leeds’ Definition

Definition, a national brand alignment consultancy based in Leeds, has reported a record start to 2024 with 19 new major client wins in the first quarter, worth £700,000 in revenue.

The list of new clients, both B2B and B2C, includes national and international names including Orange, Save the Children, Apliqo, Campari, Marstons, Chester Racecourse, Greater London Authority, Linklaters, MedicAlert, RedKite, Unite, Dual, TransPennine Express, NEC and Hyperion Dev.

The wins span Definition’s full range of specialist services, including insight, brand strategy, customer experience (CX), employee experience (EX), marketing, PR and video, a number working with more than one of the agency’s specialist teams .

Over the past four years, Definition has brought together some of the UK’s leading specialist agencies to help clients define, align and deliver brands across multiple channels. Last November, the agency consolidated its seven group brands under the name Definition, with an integrated team of over 100 specialists, now spanning offices in Leeds, London, Manchester and Cape Town.

Louise Vaughan, chief customer officer and co-founder of Definition, said: “These results underline the growing appeal of the Definition alignment model. It means that businesses and organizations must work with highly specialized, award-winning teams from multiple disciplines to deliver meaningful and measurable business results.

“We have almost three hundred customers worldwide and about sixty of them use multiple services. We are adding new names this month by month.”

The record performance marks a strong start to 2024 and comes on the back of a period of significant growth for Definition. This includes recent acquisitions, as well as the agency becoming one of the first in the UK to launch its own private AI environment, empowering its people with access to advanced AI capabilities.