The new Royal Enfield Bullet 350 – a reference in motorcycling history

A dazzling symbol of limitless endurance and a landmark in motorcycling history, the Royal Enfield Bullet 350 continues its legendary legacy in a new format now that Royal Enfield, the global leader in the mid-size motorcycle segment (250cc-750cc), has announced the launch of the 2023 Bullet 350. Featuring Royal Enfield’s acclaimed, super refined and smooth J-series engine platform, it is proud that this iconic motorcycle with a legacy of over nine decades continues to be a fusion of strength. aesthetics and excellence in production, reflecting the vibrant culture catalyzed over the past nine decades and the community and characters it represents.

If ever there was a motorcycle that stood the test of time, it is undoubtedly the legendary Royal Enfield Bullet. When it was launched in 1932, its advanced features proved to be at the forefront of motorcycle design. Radically updated in 1948, its innovative swing-arm rear suspension revolutionized the motorcycling world, and other motorcycle manufacturers quickly adopted the concept.

Its prowess on the toughest terrain, its success in service with the Indian Armed Forces and its subsequent switch to production in Madras in 1955 were the starting point for its meteoric rise to become, over the decades, the queen of Indian roads. Reinvented in 2010 with Royal Enfield’s UCE engine, it has ensured that it will continue to inspire as a cultural and motorcycling icon. There’s very little you can’t do on a Bullet! Throughout its remarkable journey, the Bullet has accomplished almost every task imaginable, including winning prizes in competitions such as the Sei Giorni Internazionale, setting speed records on the Isle of Man, traversing the highest mountain ranges, and being a companion on all kinds of journeys. , from weekend getaways to adventures around the world, used as a reliable and robust means of transport, used as a versatile platform for personalization and companion as a loyal partner of more than a million motorcycle enthusiasts around the world.

The 2023 Bullet 350 is powered by the acclaimed 349cc single-cylinder oil-air-cooled engine that also powers the Meteor, Classic and HNTR models. Fuel-injected, it produces 20.2bhp at 6100rpm and 27Nm of torque at 4000rpm, resulting in solid low-rpm responsiveness, super-smooth linear power and a nimble and invigorating ride. With a primary balance shaft that reduces vibration, it has a good response, gear changes are precise and smooth thanks to the optimized 5-speed gearbox, which ensures an excellent driving experience. The chassis has been designed to provide better handling and handling. Firmer than previous versions of the Bullet, it offers more confidence when cornering at higher speeds and is balanced and stable on fast roads. It’s all enhanced by the larger 41mm diameter front fork and wider section tyres, one 100/90 -19 at the front and the other 120/80 -18 at the rear, compared to other versions of the Bullet. The front is equipped with a 300 mm disc brake, and the rear one with a 270 mm disc brake. Comfort is guaranteed by the new approach to the unique seat, which, together with the redesigned mudguards, contributes to the subtly developed style, a marked improvement in the balance between proportion, posture and aesthetics of the bike. The 2023 Bullet 350 for Europe is launched in two different editions with charming finishes handcrafted to excellence. The Bullet Standard (PVPR €5,287) in Black or Maroon is equipped with two-way ABS and rear disc, with a stylish hand-finished tank and chassis-colored components, as well as chrome and gold badging. The Bullet Black Gold (PVPR €5,387) is a premium variant with finishes based on a fantastic combination of matt and gloss black tank, copper and gold 3D badging, copper colored stripes and includes two-way ABS and rear disc brake. Both European editions feature an original 13 liter tank and a traditional Royal Enfield frame that includes a new headlight and ‘tiger eye’, or pilot lights, which have been a hallmark of Royal Enfield motorcycles since 1954. More contemporary touches include the new digital/analogue instrument cluster, which incorporates an LCD information panel and a USB charging point mounted below the handlebars.

The 2023 Bullet 350 will be supported by an ecosystem of 28 original motorcycle accessories, including nine designed and developed specifically for the Bullet. These include comfortable touring and low-height seats and touring handlebars. There is also a selection of high-quality motorcycle gear, including helmets and clothing with details reminiscent of the legendary Bullet stripes. There is no bike like the Bullet. True to its heritage, yet updated and relevant to new generations of riders, the Bullet reflects Royal Enfield’s ‘pure motorcycling’ DNA. Royal Enfield believes that the time has come for the world to see the Bullet with different eyes, to fall in love all over again with this authentic symbol of understated style and timeless endurance.