‘Historic milestone’ – Leeds United confirm multi-year investment in Red Bull and new shirt sponsor

Leeds United have confirmed that Red Bull have reached an agreement to acquire a minority stake in the club. The Championship side, beaten in the play-off final by Southampton last weekend, say the global soft drinks giant will sponsor the club’s shirts next season in a “new multi-year deal”.

The multinational company has a large portfolio of football teams across the globe as well as a successful Formula 1 operation. A statement from United said: “Today Leeds United Football Club is proud to announce a new 8-year deal with Red Bull, making him the club’s face partner starting next season.

“Today’s announcement that Red Bull will join forces with Leeds United reinforces the club’s international popularity and significance. From the 2024/2025 season, Leeds United will feature the Red Bull branding on the front of the Leeds United men’s and women’s kits. .

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“Red Bull will also become the club’s exclusive energy drink partner, with branding featured at Elland Road and during the club’s official media appearances.”

Paraag Marathe, chairman of Leeds United, said: “I am delighted that Red Bull is joining us in building a bright future for Leeds United and shares our deep respect for this truly special club. As chairman, our consortium of investment partners will be invaluable to me as we approach this important moment for the club, now and into the future. The addition of Red Bull is a historic milestone that will further empower the club to reach its full competitive potential.”

Oliver Mintzlaff, CEO of Red Bull Corporate Projects and Investments, said: “We are delighted to be an important element and partner of Leeds United. A club that is certainly one of the biggest in England and has a rich and successful history. The ambition to bring Leeds United back to the Premier League and establish themselves in the best football league in the world suits Red Bull very well. We look forward to the partnership and are optimistic and energized about the future.”

United say “the deal brings in new commercial income as well as additional capital investment for a minority stake which will enable the club to compete off the pitch as the club looks for promotion next season”. The club added that “the Leeds United Football Club name and logo will remain unchanged”.