Coventry Four Lads in Jeans recreate famous viral photo ahead of Euro 2024

Coventry’s ‘Four Lads in Jeans’ – who found viral fame four years ago – have recreated their iconic image for an advert ahead of Euro 2024. It also features former EastEnders star Dyer Dyer, who he strips down to his bathing suit and pulls out pints and former England international Peter Crouch.

Paddy Power is famous for its comics promotions. And this time they’ve mixed the English’s infamous behavior abroad with their derisive sense of fashion and Brexit as people across Europe are asked why they love England.

In one part of the ad, a stylish Italian woman gestures to the Englishman’s “effortless style”, with the camera focusing on the “Four Lads in Jeans” replaying their viral post from 2020. They leave her exclaiming “Mamma Mia”. “, while Jamie Phillips, Connor Humpage, Kevin Rooney and Alex Lacey take center stage, reports the Daily Mirror.

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Friends Jamie, Connor, Kevin and Alex shot to fame while on a ‘drinking brunch’ in Birmingham. The boys admitted they were confused as to why they became an internet sensation in their tight tops, bulging muscles and skinny jeans.

Speaking about their sudden jump to internet fame, Connor said: “We were just at a boozy lads brunch and asked a random stranger to take a picture of us and then all of a sudden it went viral. What people don’t know is that the photo came out before it became a meme, so it came as a shock to all of us.

“And I didn’t get it – we were just wearing what everyone else was wearing at the time. People said we were behind the times and wondered why we wore skinny jeans for so long, but they only see a snapshot. We stopped wearing skinny jeans basically as soon as the picture came out because fashion had changed.”

It’s not the first promotional gig the quartet have had, with the four friends taking part in commercials for McDonald’s, Sony and the Bullring. Friends Jamie, Connor, Kevin and Alex even got a cheeky cameo alongside comedian Jack Whitehall in a sketch for the 2022 Brit Awards.

In August 2022, their likeness was also immortalized in sculpture by artist William Douglas, better known as Tat Vision. The location where the original photo was taken, outside All Bar One in Grand Central, has been revealed.

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