£10m Aston Martin showroom to open in Birmingham

A new £10 million Aston Martin showroom will open in the West Midlands later this year, close to the brand’s manufacturing facility in Gaydon, Warwickshire.

In September, Aston Martin Birmingham will move from its current site on Kenilworth Road in Hampton in Arden to a larger facility at The Green in Shirley, near Solihull, creating 30 jobs.

Operated by Grange of the Cambria Automobiles group, the new dealership is currently under construction.

The new 1,720 sq m building will have two floors and a rooftop area and will be one of the first UK dealerships to showcase Aston Martin’s new corporate identity, offering personalized customer experiences and technology to configure cars on a life-size LED screen digital natural.

Dean Spragg, Head of Business at Aston Martin Birmingham, said: “This is an incredibly exciting project which will provide an enhanced and personalized experience for our Aston Martin customers and will become a key gateway to one of the most prestigious showroom collections -s of luxury cars outside the city. capital.

“This state-of-the-art showroom will have the distinction of being the closest dealership in the world to Aston Martin’s headquarters and sports car manufacturing facility at Gaydon. We are delighted that Aston Martin Birmingham will be the first in the UK to embrace the brand’s new corporate identity, with the Aston Martin design ethos at the heart of the building, from the art gallery and boutique elements that characterize the interior to the stunning. glazed facades that allow an unobstructed view into the showroom from the outside. This is a hugely significant development for the West Midlands economy, representing a vote of confidence in the region.”