Royal Enfield new logos trademark

Royal Enfield marks new logos, which may be used in future motorcycles

Royal Enfield recently filed trademarks for two new logos. These documents suggest a nod to the brand’s rich heritage, with one logo featuring a font reminiscent of Royal Enfield’s early days and the other designed as a vintage badge. The company’s use of distinctive logos for its motorcycles, apparel and accessories has been a long-standing practice, and these new trademarks could continue that trend.

As Royal Enfield prepares to launch several new products in the coming quarters, one theory is that the new logos could be used on the upcoming motorcycle models. Among these new offerings is the much-anticipated Guerrilla 450, alongside the Classic 650, which was spotted during testing. Considering the Classic 650’s positioning as a middleweight bike, the classic badge-style logo could be an apt choice for its branding.

The upcoming Royal Enfield range is set to expand significantly, strengthening the company’s presence in the mid-size motorcycle market. In addition to the Guerrilla 450 and Classic 650, the range will include the Classic 350 Bobber and the Scrambler 650. This expansion follows Royal Enfield’s strategic focus to improve its 350cc and 650cc segments, with the Himalayan currently being the only representative in the 450cc category. .

While the trademarks have been filed, Royal Enfield is still awaiting final approval from the relevant authorities before these new logos can be officially implemented. This step is crucial as it determines the timeline and how these logos will be introduced into their product line.

Currently, Royal Enfield offers a diverse range of motorcycles in the 350cc and 650cc segments. The introduction of the Guerrilla 450 will mark a notable addition to their 450cc range, currently represented by the Himalayan. The new models are expected to strengthen Royal Enfield’s position in the global motorcycle market, catering to a wide range of rider preferences and styles.