Style Shoot: Street Chanel on the streets of Manchester – why the French luxury brand launched its 2023-2024 Métiers d’Art exhibition in the heart of northern Britain made sense

VaselineJune 7, 2024

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Style Shoot: Street Chanel on the streets of Manchester – why the French luxury brand launched its 2023-2024 Métiers d’Art exhibition in the heart of northern Britain made sense

When Chanel announced that its 2023-24 Métiers d’Art show would be held in Manchester, England, it came as little surprise. The French luxury brand has previously scouted locations as diverse as Dallas, Edinburgh, Rome and Dakar, but Manchester – a gritty city known for its industrial heritage, gloomy weather and hardcore nightlife – seems far removed from the rarified world of couture the Parisian.

Chanel’s 2023-24 Métiers d’Art collection, shot on the streets of Manchester for Style, by photographer Silvia Draz and styled by Joanne M Kennedy — Chanel Métiers d’Art 2023-24 Collection photographed on the streets of Manchester for Style by photographer Silvia Draz and styled by Joanne M Kennedy

Unveiled for the first time in the city’s Northern Quarter, a neighborhood filled with cool shops, trendy restaurants and art galleries, creative director Virginie Viard paid homage to Manchester’s musical heritage with a range of leather separates, funky jeans , baby-doll dresses paired with Mary Jane shoes. and some colorful looks in Chanel’s signature tweed, a stark contrast to the city’s stereotypically gloomy weather.

Our June cover shoot celebrates the best of Manchester’s youthful, rebellious and punk rock spirit, showcasing the latest pieces from Chanel’s Métiers d’Art collection around the city’s various cultural and industrial landmarks. Designed to look just as good on the streets as they do on the runway, these pieces embody the freedom of spirit that not only dominates the pages of our June travel issue, but also celebrates a ‘second city’ that’s actually pretty cool, with plenty to offer for those looking for real care with a touch of glamour.