CBS Arena introduced a new business club style scheme

COVENTRY Building Society Arena has introduced a new business club style scheme which will engage with businesses in Coventry, Warwickshire for the first time in its history.

The new regional partnership program is part of its commercial growth strategy and follows the introduction of a new brand identity.

Joining partners will be able to access profile-raising opportunities and awareness assets around the Arena, as well as attend exclusive networking events.

Including advertising and brand integration opportunities on screens around the venue and on the Arena’s digital channels, which are seen by the venue’s more than 1.2 million visitors each year.

Partners will be invited to quarterly themed networking events, an annual CEO dinner at the Coventry Building Society Arena and will be offered a table at the venue’s popular Christmas party events.

The venue launched its new identity and mantra ‘The Best Times Are Here’ in February and investment continues to improve the facilities around the venue.

Ian Birtley, Director of Partnerships at Coventry Building Society Arena, said: “Our venue is a central hub for business and leisure in Coventry and has a program of business events second to none in the region.

“We are looking to work closely with local, regional and national businesses to help them grow their businesses by using the awareness assets we have at the arena.

“This program will be a platform to support business through the fantastic facilities we have at the arena, while supporting the next stage of the commercial growth strategy for the arena.

“We recognize our position as a stakeholder in the regional business community and will work with individual businesses to see how we can best support them.

“This is the first time we have introduced such a program at the Arena, but it has been a successful setting in the past for other stadiums around the country and has brought significant benefits to the businesses that have been involved.”