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Royal Enfield marks 2 new brand logos

  • One logo appears to be an old design, complete with the crown on top, while the other is a sleek version of the Royal Enfield lettering.
Royal Enfield has recently applied for a trademark for two new logos

Royal Enfield recently filed trademark applications for two new brand logos. One logo appears to be an old design, complete with the crown on top, while the other is a sleeker version of the ‘Royal Enfield’ lettering. Although the company has not revealed where it plans to use these logos, it is quite likely that the brand’s future motorcycles will carry one of them.

Royal Enfield has registered several brand logos over the years, from the ‘Made Like A Gun’ badge to the ‘RE’ emblem, depending on the different use cases. The brand’s new logos also suggest the same. The old logo could end up as a badge on the fuel tank or engine casing, while the stylized logo could be used on the manufacturer’s clothing, accessories and riding gear.

Also Read: Royal Enfield Guerrilla 450 Revealed Reveals New Design Features. Check the details.

The Royal Enfiled Guerrilla 450 will be the company’s next launch and will draw power from the 452cc Sherpa series engine.

It should be noted that while companies tend to trademark logos, names and more, they may not always use the same ones. This could also be true of Royal Enfield’s new logos, which may not always end up on a bike, but could be used in other forms of communication from the manufacturer.

Now, the brand is already working on a bunch of new products that will be launched in the next few quarters. One of them will be the Guerrilla 450 and the other could be the Classic 650 which we have seen testing a few times. So maybe the badge format could be used for the Middleweight Classic. That being said, Royal Enfield uses different logos on apparel, accessories and even motorcycles. So, it wouldn’t be a surprise if one or even both of the two logos are used for the brand’s other products.

Royal Enfield: Future Motorcycles

That said, RE has a number of new models lined up for release soon. This includes the Royal Enfield Guerrilla 450 slated for debut in July this year, followed by the Classic 350 Bobber, Classic 650 and Scrambler 650, all of which have been spied lately. The company is also working on more models and updates that will arrive in the coming months.

Date of first publication: 07 Jun 2024, 11:31 IST

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