Cornwall has been crowned the UK’s favorite place to stay in 2024, beating Yorkshire

A survey of 2,000 adults has revealed the UK’s favorite holiday spots, with the South West hotspot taking the top spot thanks to its stunning beaches, picturesque villages and stunning scenery.

Other popular destinations for 2024 include the Scottish Highlands, Devon and Yorkshire. North Wales, Cumbria and the Isle of Wight also topped the list of places Britons are keen to visit.

The research, carried out by Sykes Holiday Cottages as part of its annual Staycation Index, found that 77% of Britons will take at least one holiday in the UK this year. In addition, the holiday rental company found that the average Briton will take three breaks in the UK in 2024.

Graham Donoghue, CEO of Sykes Holiday Cottages, said: “UK breaks offer the perfect combination of experience, convenience and affordability, making them an excellent choice for those looking to explore and enjoy the beauty of their own country – whether about a week. vacations or long weekend trips.”

“We’re expecting another great summer for UK travel, with ever-popular destinations such as Cornwall and the Scottish Highlands continuing to attract visitors.”

Interestingly, more than four in ten (42%) are planning a holiday for their main holiday rather than going abroad. The agency’s index highlighted a trend towards shorter and more frequent getaways contributing to this growth, with short break bookings up 44%.

This is supported by research from OnePoll.com, which showed that 35% of people prefer these shorter breaks to fewer and longer vacations. The main reasons for choosing shorter breaks include experiencing more locations, enjoying regular escapes and fitting in with a busy schedule.

When it comes to the preferred type of accommodation, cottage-style holiday homes are the most popular choice, overtaking luxury hotels as the top choice last year. Interestingly, 54% of people will book a holiday based solely on accommodation rather than location.

The convenience of traveling to the UK is the main reason (43%) for choosing a holiday over a trip abroad. Exactly one third find it less stressful and 32% are influenced by the cheaper costs compared to traveling abroad.

For those taking a major holiday to the UK this year, they are expected to spend an average of £1,070 in total – including travel, accommodation, food and spending money.

Coastal and countryside walks are UK travelers’ favorite holiday activities, along with exploring local attractions and enjoying pub lunches, according to the data. In addition to visiting more well-known areas, 36% plan to travel to locations off the usual tourist trail.

Somerset, Argyll and Bute and Kent are among the less visited places where those surveyed would like to venture. It was also revealed that 65% are satisfied with discovering hidden destinations or attractions.

Graham Donoghue, for Sykes Holiday Cottage, added: “It was exciting to dig deeper into the travel trends that have affected travelers this year. Alongside the growing desire for more regular getaways, we see a thirst for the cabin experience among many. and exploring destinations off the beaten track.”

“There are so many options available to British travelers when it comes to holidays, from picturesque country retreats to vibrant city breaks. Although Cornwall is the most popular destination this year, there are plenty of other lesser-known locations that shouldn’t be missed. .”

TOP 10 UK HOLIDAY DESTINATIONS IN 2024.

1. Cornwall.
2. Scottish Highlands and Islands.
3. London.
4. Devon.
5. Yorkshire.
6. Cumbria.
7. North Wales.
8. Norfolk.
9. Dorset.
10. Isle of Wight.

TOP 10 UK HOLIDAY DESTINATIONS IN 2023.

1. Yorkshire.
2. Cornwall.
3. Scottish Highlands and Islands.
4. Cumbria.
5. Northumberland.
6. Devon.
7. Norfolk.
8. Berkshire.
9. North Wales.
10. Isle of Wight.