Only Fans billboards were removed after complaints that children could see them

Billboards showing model Eliza Rose Watson in lingerie promoting her OnlyFans account page have been removed by regulators following complaints that they were not suitable for children.

The Advertising Standards Authority (ASA) received 30 complaints that posters seen in Harrow, Tottenham, Lambeth and Edgware in June and July featured adult sexual content and were not suitable for display in a non-targeted environment.

The posters featured an image of the top half of the model and influencer posing in a bra top, with text reading @ElizaRoseWatson alongside the logos of social media platforms OnlyFans and Instagram.

All of the plaintiffs, who understood OnlyFans to be an Internet content subscription service that featured adult sexual content, challenged whether the ad was inappropriate for display where children could see it.

Many believed that the ad was overly sexualized and objectified women and complained that it was offensive, harmful and irresponsible.

Watson said the ad followed advertising rules and reflected top trends, adding that she had adapted it to “avoid offensiveness to mature viewers and intrigue for the younger generation”.

Amplify Outdoor, the owner of the poster sites, said none of the ads were displayed within 100 meters of a school, with the closest being 450 meters from the nearest school.

In removing the ads, the ASA said that while Watson’s clothing was revealing, the image did not show any nudity and the pose she adopted was “no more than mildly sexual”.

The ASA said: “While we recognized that the image of Ms Watson and the reference to OnlyFans might be objectionable to some, we considered that because the ad was not overtly sexual and did not objectify women, we therefore concluded that unlikely to cause serious or serious problems. widespread crime.

“The advert was displayed on a number of posters across London, which was a non-targeted environment and therefore likely to be seen by a large number of people, including children.

“However, because we found that the ad was not overtly sexual and did not objectify women, we concluded that the ad was unlikely to cause serious or widespread offense and was not irresponsibly placed. “

The ASA decided that no further action was necessary.

Environmental campaigners Global Witness later took over three of the poster sites, on Bruce Grove in Tottenham, Norwood High Street in Lambeth and Deansbrook Road in Edgware, to comment on the pay package of BP chief executive Bernard Looney, whose earnings went from £4.5. million to £10 million last year.

Global Witness said the replacement of previous ads with “OilyFans” was a light joke on a serious subject.