Royal Enfield sales down 5% year-on-year in June

Eicher Motors-owned Royal Enfield today reported a 5% year-on-year decline in its sales in June amid decline in sales of motorcycles with engine capacity up to 350 cc.

The automaker sold a total of 73,141 motorcycles compared to 77,109 motorcycles in June 2023, the company said. Both domestic and international markets fell during the month.

Sales of models with engine capacity up to 350cc fell by 10% to 61,465 units, while sales of models with engine capacity up to 350cc increased by 38% to 11,676 units . International sales fell 7% to 7,024 units.

For the quarter ended June, Royal Enfield’s total sales remained flat at 2.27 lakh motorcycles on a year-on-year basis. International business grew 8% to 22,221 units.

The Royal Enfield portfolio includes ten models – Bullet 350, Classic 350, Hunter 350, Meteor 350, Scram 411 with 411 cc engine and Himalayan adventure bikes, the 650 cc twins (Interceptor 650, Continental GT 650), Super Shoort 650 and Super Shotgun 6565. The automaker will launch its much-anticipated Guerilla 450 this month.