Angry Leeds United fans slam club’s new home shirt and insist they will ‘NOT buy it’… as supporters back huge Red Bull logo color ‘dilutes who we are and our values’

Leeds United appeared to score an own goal on Friday after angering much of the club’s fan base with the release of their new home kit for the 2024-25 season.

The new adidas shirt was mostly white, as had been the case with all the club’s home shirts since 1961 – when former manager Don Revie, who was inspired by Real Madrid’s European success, ordered the change from blue.

However, it also featured the logo of sponsors Red Bull, which – as the name might suggest – is red.

The color white is a big part of Leeds’ identity. The white rose has been the official emblem of Yorkshire since the 14th century, and the red rose is a symbol of the rival county Lancashire.

Many Leeds fans have a distinct dislike for red, partly because of its association with Lancashire, but also because it is the color of arch-rivals Manchester United.

Leeds United have unveiled their new home shirt to be worn in the 2024-25 season

The club teased fans on Friday morning by posting a video shortly before the kit went on sale

But many fans were unhappy that the home kits featured the red logo of sponsors Red Bull

The unveiling of the new Leeds kit was therefore surprisingly met with a backlash from fans via social media.

One hopeful supporter quipped: “Any chance the logo will start peeling off after a few washes?”

Another replied: “Maybe if the bulls were silver or blue but nah..hopefully the gear is better.”

Frustration was widespread and another comment read: “So easy to understand and this is not. I will wait to see the second and third kits.

Many fans insisted they would not buy the new shirt based on the color of the sponsors logo.

One commented: “No. Too much red. Will not buy’.

Not all members of the Leeds fanbase were bothered by the inclusion of the red logo.

But the makers of ‘Leeds, That! the podcast had a strong message for those mocking their fans for their outraged reaction.

Their tweet, which began by quoting the arguments of some of their fellow fans, read: “It’s just a little red, grow up, you’re an adult!”

“It’s just a shirt/logo” and “Red Bull paid us a lot so they can do what they want”.

“That’s the point.” If we let brands and businesses change the club more and more, we dilute who we are and our values. Remember where it all started and question everything.

The new Leeds home shirt pictured on sale after the official release on Friday morning

The shirt went on sale at 9am on Friday and is currently priced at £65 for adults, while the new goalkeeper shirt – which also features the red logo – is £70.

Interestingly, the versions of the new home shirt sold in kids sizes do not currently appear to have the Red Bull logo on them.