Le Labo will make its regional debut at Victoria Leeds

GENERAL FREIGHT NEWS

Perfume brand Le Labo will make its regional debut in Leeds with the opening of a new store in Victoria Leeds.

Set to launch in July, the 1,500-square-foot store will offer the brand’s core collection of 19 gender-neutral fragrances and 12 candles, as well as a line of body, hair and face care and formulas. It will also function as an open craft laboratory, where fragrances will be freshly hand-blended and customized for each customer.

Part of the Estée Lauder Company, Le Labo will join international brands Mulberry, Berry’s Jewelers and Jimmy Fairly on Queen Victoria Street.

The news follows the recent appointment of Rachel Bradburn as director of leasing for Victoria Leeds. She previously worked as a retail leasing manager at Hammerson where she introduced several new brands to the portfolio including Coach, Polo Ralph Lauren and The Ivy.

Victoria Leeds is owned and operated by Redical.

Bradburn said: “Le Labo’s focus on high-quality handcrafted fragrances perfectly complements the character and mix of premium tenants we have curated in Queen Victoria Street and Victoria Leeds. Being the destination of choice for such an important regional debut is testament to our continued success at Victoria Leeds. We are delighted to welcome Le Labo this summer as we continue to further enrich the destination’s range of top quality brands.”