Outrage as German firm takes over Cornish heritage brand

CornwallLive readers are up in arms after news was shared that a traditional Cornish brand has been sold to a German firm. Trewithen Dairy, the renowned Cornish clotted cream maker, has been taken over by Ehrmann, a prominent German dairy firm.

Trewithen Dairy at Greymare Farm in the Glynn Valley has been established and owned by the Clarke family since 1976. Lovers of clotted cream have had their say in our comments section and while some may see the bright side, others don’t , Please. by sale.

One said such a sale was “never a good thing” and others guessed it would soon be moved to Germany, leaving Cornwall with a less clotted cream machine. Read on to see what CornwallLive readers had to say about the sale.

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DAVIDKC writes: “Well, I hope they continue to make proper clotted cream; much better than the solid stuff the bigger brand is producing these days.”

Dk_redruth believes: “Foreign ownership is never a good thing. Unfortunately, there is almost nothing left in this country.” Pussinbootz points out: “The Rowes dishes haven’t been Cornish for a while either, probably more haven’t, business is business.” Cheriese Otley agrees: “It’s still Cornish-made and creates more jobs.”

Woody_1961 disagrees: “Foreign ownership is a fantastic thing. It shows that a global company wants to invest in the UK. Much more evidence of this since Brexit.”

Worried Teapot2: “I’m pretty sure I can predict the future. In around six months production will be quietly moved to Germany (indicating cost difficulties), all jobs will be lost and the factory will be declared a ‘brown field’ This ensures planning permission is approved with ease for hundreds of houses that no one can buy. because they have no jobs, now that the factory has sold. Cadburys did the same in Bristol!”

Triggerandhisdoggo is looking forward to it: “I’ve never tried German cakes and puddings, but both me and my dog ​​are happy to try them!”

Further Facebook Stephen Bricknell says: “Well now we’ve got German Cornish clotted cream, well what’s next, CornwallLive broadcast from Iceland?” Gary Bilkey agrees: “It’s the same old thing. Any successful business will always be bought by foreign investors. We don’t keep anything in this country.”

Sue Sainsbury writes: “What’s wrong with you misfits? The article says the factory remains so it’s all Cornish cream! I’m glad overseas companies are investing in Cornwall, it’s positive IMO.” Rosie Blowman agrees: “They also said that the 260 jobs at Trewithen will be secured for the future, while more jobs could be created to accommodate its expansion plans to £20m’. Why do sad people react to this? It is good news!”

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Jeremy Gist says: “So they said no one will want to invest in Cornwall after Brexit, still Cornish and a massive cash injection, so it’s not all negative.”

Tom Walvin is also happy: “They will still make their regular products, they will still produce their signature products. Just because the executive management is German doesn’t mean they’re going to change the products, is it!”

Located in the Glynn Valley, the dairy will undergo expansion to begin production of cakes and puddings, which are among the specialties Ehrmann exports to the UK market. Executives at Ehrmann anticipate that Trewithen Dairy will contribute up to 15% of its annual global sales.

They have also ensured that the 260 jobs at Trewithen will be retained, with the potential to create additional jobs to support its £20m expansion drive.

Olliewilks likes the news: “How can this be anything but good news for Cornwall. The dairy is expanding and bringing additional jobs to the area. A success story and yet people still complain. – unbelievable.” woody_1961 agrees: “Brilliant news for Liskeard, brilliant news for Cornwall. FANTASTIC!”

Cornishbusiness says: “This comes after Trewithin stopped their distribution to small businesses in Cornwall with 3 days notice. Unfortunately, for many of us, we have ended up having to use national providers rather than local ones. Such a shame, another Cornish business that will now focus on the national opportunity rather than what is best for Cornwall, although the extra jobs will be welcome.”

What do you think about this news? Are you afraid that your favorite cream might lose its flavor? Tell us what you think in our comments section.