Royal Enfield Launches Second Hand Bike Business: Reown: Rediff Moneynews

New Delhi, Dec 5 (PTI) Mid-size motorcycle maker Royal Enfield on Tuesday said it has made a foray into the second-hand bike segment.

Introduced — Reown, a new second-hand motorcycle business initiative operated by the company that allows existing and prospective customers to buy or sell Royal Enfield motorcycles, trade in their bikes and upgrade to a new bike with ease .

The initiative is designed to create easier access to ownership and upgrading, while ensuring confidence, convenience and complete brand assurance for customers.

“We see Reown as an initiative to address the issue of affordability and the confidence that customers have when purchasing pre-owned Royal Enfield motorcycles,” Royal Enfield CEO B Govindarajan said in a statement.

With a wide retail network and an even wider ecosystem of Enfield collectors and workshops, the company has the ability to bring together a range of pre-owned Royal Enfield motorcycles for aspiring motorcyclists, ensure thorough bike quality checks and warranty and insurance by the brand, he added.

“We believe this initiative will introduce a new set of customers to the Royal Enfield motorcycle range,” noted Govindarajan.

Reown stores would be available in Delhi, Mumbai, Kolkata, Bangalore and Chennai, the company said.