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Leny Yoro transfer hints at Manchester United’s new market strategy

Leny Yoro’s first and last appearances for Lille were against Nice. His debut, aged 16, came in front of Sir Dave Brailsford.

Brailsford was at the Allianz Riviera Stadium in his role as sporting director of Ineos-owned Nice. He was flanked by Josh Thompson, the group’s sporting project manager already dubbed Brailsford’s ‘bag man’ by some at Manchester United.




Where Brailsford goes, Thompson usually follows. He wandered around the mixed area with Brailsford and Sir Jim Ratcliffe after the FA Cup final and appeared to advise Ratcliffe on an exit strategy that avoided the press.

Thompson is closely assisting Brailsford and fellow United football board member Jean-Claude Blanc to raise performance levels. Yoro has gone up a few levels since Brailsford first clapped him.

READ MORE: Yoro agrees to join United

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The teenager came on in the 78th minute with Lille 2-1 up in May 2022 and they won 3-1. Three of Yoro’s 68 appearances for Lille came against Nice.

United sporting director Dan Ashworth backed the development of a signing from Lille to Brighton six years ago. He joined two months before Ashworth’s appointment, but under the Ashworth-Graham Potter axis he became one of the most dominant midfielders in the Premier League. Yves Bissouma restored the backbone of Tottenham last season.

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