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Tesla’s Cybertruck: Is it a win or a miss?

Tesla’s ( TSLA ) Cybertruck certainly turned heads when it was unveiled in 2019. With its futuristic design and bold promises, it immediately captured the attention of both Tesla fans and the general public—both in a good way and and in the bad one. With Cybertrucks now rolling off Tesla’s assembly line, it remains divisive: some call it groundbreaking; others say it’s just plain ugly. Regardless, there are currently 11,688 Cybertrucks and counting on the road. But with numerous production delays, recalls and questions about its real-world utility, some investors worry that the Cybertruck is quickly losing its appeal. “There’s still a lot of unmet demand for the Cybertruck,” said Pras Subramanian, chief reporter for Yahoo Finance Autos. If Tesla wants to reach its “$50,000 price, it will have to continue to reduce its manufacturing costs.” Costs are among other things that have concerned investors lately. Despite recent gains, Tesla remains under pressure as investors reassess the kind of growth and stability the company can achieve, particularly as sales of its range of electric vehicles decline. Cox Automotive’s latest electric vehicle sales report found Tesla’s share of U.S. electric vehicle sales fell below 50 percent for the first time as Ford ( F ), Kia and BMW posted growth. Yahoo Finance takes a closer look at why the Cybertruck is as polarizing as it is and whether it has the potential to be a strong player in the electric vehicle market.

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