The PR firm gets under the skin of an aesthetics firm with retention gain

Nottingham-based thought leadership specialist Press For Attention PR has been retained by the Eudai Clinic to strengthen its reputation as a specialist in doctor-led medical aesthetics.

The Eudai Clinic is based in Beeston, with clients from the UK to the Channel Islands looking for medically approved and accredited products and services to support a healthier lifestyle, vitality and wellbeing.

It is run by Dr Dimitri Vichas (Dr Dimi), a Harley Street-trained medical aesthetician who studied at the University of Nottingham and still works within the city’s NHS.

The Eudai Clinic has been working with Press For Attention PR on safety campaigns as the warm weather lures sun-seekers and has already received national coverage after a controversial ‘DIY SPF’ social media post was debunked and warned by Dr. Dimi.

Press For Attention PR was retained to capitalize on the Eudai Clinic and Dr. Dimi’s personal brand and to support the need for industry regulation.

Founder Greg Simpson said: “Go on any popular social media platform or ask ‘Dr Google’ and there are some very misleading and downright dangerous pieces of content entering the media.

“It is not our job to police cyberspace, but it is our job to help the media question such claims. There is a wider debate about industry regulation that is crawling along at a snail’s pace and is not helping these clients, so for now I am proud to help Dr. Dimi provide this essential advice and provide balance and media objectivity.”

Vichai, who specializes in all areas of medical aesthetics and longevity and is fully licensed to supply and use medical grade products, said: “From the subtle art of dermal fillers to the transformative effects of micro-needling, treatments ours are meticulously designed to address specific concerns, ensuring that each patient receives a personalized experience tailored to their unique needs.

“However, this is not generally the case in our industry, and as a physician driven by patient safety, we must ensure that the public knows fact from fiction. Some of them are harmless, they just won’t work, no matter how bold the messages or the big budgets. However, there are some tips that are just plain dangerous, and by working with Press For Attention PR, I can be that trusted resource for an increasingly busy media that needs expert opinion.”