Apple’s new iPhones and wearables will be unveiled on September 10

Although the timing has not yet been announced, the company is preparing for that date, which falls on a Tuesday, said the people, who asked not to be identified because the plans are private. The unveiling will be followed by the phones going on sale on September 20, in keeping with Apple’s typical approach in recent years.

An Apple representative in Cupertino, Calif., declined to comment.

The launch is a critical one for Apple, which has suffered sluggish sales of its smartphones and wearables in recent quarters. A Sept. 20 launch of the new iPhone 16 would mean some of the device’s revenue is booked in the current period — Apple’s fourth fiscal quarter — when the company expects sales to grow about 5 percent from a year earlier.

A larger portion of sales will come in the next quarter, which coincides with the holiday season. Analysts predicted that revenues would increase by 7% to 128.4 billion dollars during that period.

The iPhone 16 will have larger screens on its Pro models and new camera features, such as a dedicated button for shooting. The company is also releasing a suite of artificial intelligence tools called Apple Intelligence. Overall, though, the phones won’t be much different from last year’s models.

Meanwhile, Apple’s wearables are set to make bigger changes. The Apple Watch Series 10 models will be thinner, but will include larger screens. And Apple is renewing its AirPods lineup with new low-end and mid-tier versions. For the first time, the company will offer noise cancellation on its mid-level AirPods, and the entry-level model is being updated for the first time since 2019.

The company also plans to begin transitioning Macs to M4 processors later this year, but Mac updates typically don’t come until about a month after the annual iPhone launch.

To that end, the company has stepped up testing of four new Mac models to ensure compatibility with third-party apps, according to developer test logs seen by Bloomberg News. This is a key step before the new cars are launched. Macs that have appeared are labeled with the identifiers “16.1”, “16.2”, “16.3”, and “16.10”.

All are models with base versions of the M4 chip. Three of the Macs have a total of 10 cores in their central processing units, or CPUs, while a low-end version includes eight total cores — a measure of performance. The 10-core CPU versions also have 10-core GPUs or graphics engines. The model with an octa-core processor, meanwhile, has an eight-core graphics engine. All have 16 or 32 gigabytes of memory.

The 10-core processor has the same specifications as the M4 processor in iPad Pro, including four high-performance parts and six efficiency-focused cores. But the fourth chip seen in the developer logs only includes eight total cores, split between four high-performance parts and four efficiency cores.

Bloomberg News reported that a smaller Mac mini, new MacBook Pros and updated iMacs with M4 chips are coming later this year.

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