Who are their top rivals? By Reuters

(Reuters) – The $8.5 billion merger of Reliance and Walt Disney (NYSE: ) Media Assets India has been cleared by India’s antitrust body, paving the way for a deal that will create India’s largest entertainment business.

The proposed merger, first announced in February, is expected to combine 120 TV channels and two streaming platforms, challenging rivals such as Japan. Sony (NYSE: ) and Netflix (NASDAQ: ) in a $28 billion media and entertainment sector expected to be worth $100 billion by the end of the decade.

Here is a list of other top media players in India and the sectors they dominate:

ZEE ENTERTAINMENT

One of India’s oldest media companies, Zee’s businesses include television broadcasting, video streaming and film production. Its domestic broadcast portfolio consists of around 48 TV channels as well as a streaming platform.

Japan’s Sony Group in January pulled out of a $10 billion merger deal with Zee that had been in the works for two years, citing unresolved “closing conditions” and management disputes.

SONY INDIA

In its 29th year of operation, Sony Pictures Networks India, a subsidiary of Sony Group, operates 26 channels ranging from general entertainment to sports and movies.

Its content is said to reach up to 700 million viewers in India and is available in 167 countries.

Sony also operates the Sony LIV video streaming platform in India.

NETFLIX

Streaming giant Netflix sees India as a key market. In a recent visit to India, Netflix co-CEO Ted Sarandos was quoted as saying that its Indian subscriber base is growing to 100 million over time, from about 10 million today.

AMAZON PRIME

Amazon (NASDAQ: ) Prime Video is estimated to have about 20 million users in India. Its Indian aggregator service, Channels, offers subscriptions to other global and local video streaming services.

BENNETT COLEMAN AND COMPANY

Headquartered in Mumbai and established in 1913, the company produces its flagship newspaper the Times of India and owns a number of assets in broadcasting, publishing, radio, film and entertainment.

SUN TV NETWORK

Dominating South India, Sun TV operates 35 TV channels in six languages ​​along with 69 FM radio stations and three daily newspapers.