10 famous brands that earned the most revenue last year

In recent years, famous brands have proliferated in almost every conceivable form of consumer good. From drinks to underwear, it seems like every item seen in stores or advertised online has a famous face attached to its branding.

Just last week, Beyoncé announced her latest partnership with Moët Hennessy. The luxury spirits corporation developed SirDavis: a whiskey that is finished, blended and bottled entirely in the pop star’s home state of Texas. The name honors Beyoncé’s paternal great-grandfather, Davis Hogue, who was a moonshiner during the Prohibition era.

“I’ve always been drawn to the power and confidence you feel when you drink quality whiskey, and I wanted to invite more people to experience that feeling,” Beyoncé said in a statement released Tuesday by Moët Hennessy. “When I discovered that my great-grandfather had been a moonshine man, it seemed to me that my love of whiskey was doomed. SirDavis is a way for me to pay tribute to him, uniting us through a new shared legacy.”

This is far from Beyoncé’s first foray into the world of retail: the pop star is also associated with athleisure brand Ivy Park and haircare line Cécred. She also worked in collaboration with her husband, Jay Z, to develop and promote the Tidal music streaming platform.

While Beyoncé has found success in her businesses, not all celebrity brands are created equal. Baby products company Hello Bello – which was founded by actors Kristen Bell and Dax Shepard – filed for bankruptcy last October after being hamstrung by high shipping and manufacturing costs. Other celebrities—including Blake Lively and the Kardashian family—have had to try and fail at multiple business endeavors before finding long-term success.

A recent study of the packaging company Ark revealed which famous brands found the most success – both in terms of financial success and search popularity. Read on to find out which celebrities had the most business success in 2023.