How the Furrhas Make Almost $20,000 a Month on Snapchat

“The internet goes crazy whenever we celebrate milestones in our lives,” Salem Furrha, who runs the main account with his wife Samah, told Business Insider.

Since January of this year, the Furrhas have earned nearly $20,000 on average per month through Snapchat’s Stories Revenue Share program, according to filings viewed by BI.

Snapchat has become the family’s most important social media platform, even though it has much larger audiences on Instagram and TikTok.

“Snap is our priority right now because we’ve seen the rewards, you get out of it what you put in,” Salem said.

As they started making what Salem called “life-changing” money, the older kids branched out to create individual accounts — some of them, like 28-year-old Sammy Furrha, have exceeded the earnings of the original account. He earned $50,332 in July alone.

“We’re basically competing to see who’s the most popular,” said Sammy, who’s winning the contest right now.

Weekly planning sessions keep your content on track

When the Furrhas first moved their content strategy to Snapchat, they caught the eye of the Snap Talent Partnerships team, which regularly scours the platform for creator accounts that go viral. The representative reached out and introduced them advertising revenue sharing programwhere Snap creators earn money from ads that are placed between the stories they post.

This program is one of the tools Snap offers creators to financially incentivize them to keep posting on the platform. The app also has a rewards program for those who create short viral videos that are featured in the “Spotlight” section of the app, which the Furrha family also benefits from.

Managing all the different content ideas their family has, especially since it recently expanded with new sons-in-law, daughters-in-law and their children, was difficult at first, but now the group sits down once a week to brainstorm. what should they post. Everyone gives an idea and votes on their favorite concepts, even the younger kids.

“Every time we film, we ask for permission,” said Samah, her husband adding that anyone can leave at any time if they ever have a bad day or don’t want the camera on them.

Furrhas posts at least 100 times a day on her main account, which increases to over 200 when she shares cooking videos. According to Samah, crowd favorites are the Arabic dishes they make, such as Maqluba, or a dish that requires a lot of work, such as a seafood stew.

“The harder it is to do, the better the views,” she said. “That’s how we got so viral.”

Similar to Furrhas, other Snapchat BI creators previously talked to the post 100 to 200 times a day, taking the audience throughout the day from the moment they wake up. Frequent posting cadence helps them earn thousands of dollars; the more stories they post, the more ads are shown to their subscribers.

With their earnings increasing, the Furrhas now ventured into real estate, buying and developing condos near the University of Michigan. Those with separate accounts, like Sammy, also invest their money in property. Others, like Samah, put aside money that the younger children will have when they grow up.

“I always try to give them what they want, now I have more to offer,” laughed Samah.