NEAR’s Weird Marketing ‘Hack’ Talked About the Infamous 1987 Chicago TV Hijacking

What makes Max memorable today, and notable for the purposes of NEAR’s rather delightful gambit, is the show that wasn’t meant to be: the Max Headroom incident. In 1987, an unknown signal hacker hijacked a broadcast of “Dr. Who” from Chicago and did a 90-second nonsensical jaunt, all while wearing a Max Headroom mask.