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The Sunday Times names the richest person in the South West

Sir James Dyson and family remain the richest people in the South West despite a £2.2billion drop. The figures are revealed in this year’s edition of The Sunday Times Rich List, which is published this weekend.

The list reveals the biggest drop in the number of billionaires in the guide’s 36-year history, from a peak of 177 in 2022 to 165 this year. This year’s list of 350 individuals and families together own a combined fortune of £795.361bn – an amount greater than the annual GDP of Poland.




Sir Elton John, Lord Lloyd-Webber and David and Victoria Beckham all feature in the annual survey. The minimum entry for the 350 list this year is £350m.

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Britain’s best-known inventor Sir James, who has just launched a £600 electric mop, remains the richest person in the South West with a fortune of £20.8 billion. Sir James, who is based in Malmesbury in Wiltshire, was named Britain’s fifth-richest person in the 2023 list, and in 2022 was second-richest behind London-based brothers Sri and Gopi Hinduja.

He was born in Norfolk in 1947 and studied at the Byam Shaw School of Art and the Royal College of Art. He then went on to work in Bath to help create a flat-bottomed fiberglass landing craft called the ‘Sea Truck’ .

He later produced the Ballbarrow in 1974 – a wheelbarrow-shaped plastic basket that moved by rolling on a ball. A few years later, after noticing the industrial dust extractor in his factory, he thought of reducing it to a household product.

The inventor and entrepreneur sold a product known as the G-Force to Japan, where it became a commercial success and won a design award in 1991. He then opened a factory in Wiltshire in 1993 and his Dual Cyclone product became the best selling vacuum cleaner. within two years.

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