Apple: Buy, Sell or Keep?

The consumer electronics giant Apple (NASDAQ:AAPL) recently unveiled the iPhone 16 at its annual fall event. It has become something of a holiday for loyal customers who have grown to love the Apple brand and ecosystem of devices. More than two billion people use active iOS devices, from phones to tablets, computers and watches.

The stock is also an all-time high, turning long-term shareholders into millionaires on its way to becoming a multi-trillion dollar behemoth.

However, Apple’s latest iPhone may be facing the most pressure it’s faced in a long time. Artificial intelligence (AI) is changing modern life, and the world is expecting Apple to deliver on high expectations after unveiling more AI features at a developer event earlier this year. Apple shares continue to trade near all-time highs; should investors buy, sell or hold it today?

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