Contrasting Viant Technology (NASDAQ:DSP) and Rumble (NASDAQ:RUM)

Rumble ( NASDAQ:RUM – Get Free Report ) and Viant Technology ( NASDAQ:DSP – Get Free Report ) are both small-cap computer and technology companies, but which is the superior investment? We’ll compare the two businesses based on their institutional ownership strength, risk, dividends, analyst recommendations, profitability, earnings and valuation.

Risk and volatility

Rumble has a beta of 0.75, meaning its share price is 25% less volatile than the S&P 500. Comparatively, Viant Technology has a beta of 0.74, meaning its share price is 26 % less volatile than the S&P 500.

Rating and Earnings

This table compares Rumble and Viant Technology’s gross revenue, earnings per share (EPS), and valuation.

Viant Technology has higher revenue and earnings than Rumble. Viant Technology is trading at a lower price-to-earnings ratio than Rumble, indicating that it is currently the more affordable of the two stocks.

Analyst recommendations

This is a summary of recent ratings and recommendations for Rumble and Viant Technology, as reported by MarketBeat.

Rumble currently has a consensus target price of $8.00, suggesting a potential upside of 57.48%. Viant Technology has a consensus target price of $11.80, suggesting a potential upside of 17.18%. Given Rumble’s higher possible upside, analysts plainly believe Rumble is more favorable than Viant Technology.

return

This table compares Rumble and Viant Technology’s net margins, return on equity and return on assets.

Institutional and insider ownership

26.1% of Rumble shares are owned by institutional investors. Comparatively, 11.4% of Viant Technology shares are held by institutional investors. 72.9% of Rumble shares are owned by company insiders. Comparatively, 28.8% of Viant Technology shares are held by company insiders. Strong institutional ownership is an indication that endowments, big money managers and hedge funds believe a stock will outperform the market over the long term.

Summary

Viant Technology beats Rumble on 8 of the 14 factors compared between the two stocks.

About Rumble

(Get a free report)

Rumble Inc. operates video sharing platforms in the United States, Canada and internationally. The company operates rumble.com, a free video sharing and live streaming platform where users can subscribe to channels to stay in touch with creators and access video on demand (VOD) and live content from creators. It also operates locals.com, a platform where users can access free content and purchase subscriptions to support creators and access exclusive content in creator communities; Rumble Streaming Marketplace, a patent-pending application designed to enable creators with a first-of-its-kind live streaming and monetization service; and Rumble Advertising Center (RAC), an online ad management exchange. The company was founded in 2013 and is headquartered in Longboat Key, Florida.

About Viant Technology

(Get a free report)

Viant Technology Inc. operates as an advertising technology company. Provides Household ID, a people-based innovation that combines digital and personal identifiers into a normalized household profile; AI Bid Optimizer, solution that uses AI to analyze historical bid opportunities to predict the lowest media cost for desired ads; and Viant Data Platform, which gives marketers control over their own data with actionable insights into their marketing initiatives in one platform. The company also offers Holistic, an omnichannel DSP for marketers and their agencies to manage omnichannel campaigns and access metrics from each channel to inform decisions on other channels; Viant Identity Graph, which reduces or eliminates the need for cookies by enabling the matching of people-based identifiers that anchor digital identifiers that enable marketers to reach targeted consumers in a privacy-conscious manner; and Direct Access, a path optimization program. Additionally, it offers a campaign analytics and data insights tool that provides customers with differentiated insights including conversion lift, multi-touch attribution, foot traffic data reports, digital out-of-home lift, sales reporting and ROAS analysis ; and self-service platform that gives clients transparency and control over their advertising campaigns and underlying data infrastructure. The company sells its platform through a direct sales team focused on business development in various markets. Serves buyers of programmatic advertising inventory; and large, independent and mid-sized advertisers and marketers. The company was founded in 1999 and is headquartered in Irvine, California.

Get news and reviews for Rumble Daily – Enter your email address below to receive a concise daily summary of the latest news and analysts’ ratings for Rumble and related companies with MarketBeat.com ‘s FREE daily email newsletter.