A review for aspiring crypto exchange operators

Share this article

Exchange markets provides solutions for companies looking to launch their own crypto exchange, with services such as market making, liquidity, derivatives, DeFi access and crypto payments. These services are built into their white label exchange technology and crypto-as-a-service modeloffering a customizable platform that helps companies launch their own exchange in weeks.

Since 2009, Shift Markets has helped launch over 125 crypto exchanges globally.

In this review, we’ll examine the Shift Markets platform, discussing its key features, potential benefits and challenges, along with associated costs.

White Label Crypto Exchange

The Shift Platform provides a customizable solution that allows companies to launch their own branded shifts using a white label exchange service.

The platform supports both spot and derivatives trading with a single interface, and exchange operators can tailor the UI and UX to align with their brand. The back-office system includes tools for managing user accounts, monitoring trading activity, ensuring compliance and generating financial reports.

The platform’s matching engine is built for high performance, enabling efficient order execution even with high trading volumes.

Advanced trading solution

The Shift platform’s matching engine supports fast and scalable trading for both retail and institutional traders. The platform offers an easy-to-use dashboard with real-time balance updates, portfolio tracking and integrated market news, suitable for both novice and experienced traders.

Customizable token watchlist, account activity details and integrated market news help traders stay informed and in control.

Combines spot and derivatives trading

Platform Shift derivatives trading functionality enables exchanges to offer leveraged trading, attracting a wider range of traders, including speculative and high-frequency traders. The platform supports various derivatives, allowing users to leverage their positions.

Key features include a profit simulator and hedging tools that help traders predict market changes, estimate profits and manage risk. Offering both derivatives and spot trading adds flexibility and appeals to more traders, although it requires stronger operational support to manage the added complexity.

Liquidity solutions

Shift Markets provides pre-source liquidity, enabling new exchanges to offer competitive trading from day one by aggregating liquidity from major exchanges such as Coinbase, Binance and KuCoin.

A proprietary market maker manages order books, ensuring deep liquidity and minimal slippage for large orders. It also creates synthetic pairs, expanding trading options by combining assets from different markets.

Scalability, UI/UX and Security

The modular architecture of the Shift platform allows shift operators to add or remove features and integrate with other systems. The platform is designed to be accessible to both novice and experienced traders, offering desktop and mobile applications for portfolio management and trade execution.

Security features include preconfigured continuous cryptographic custody infrastructure, threat monitoring, two-factor authentication, cold storage, SSL encryption for data in transit, and dedicated wallet nodes.

Support and regulatory compliance

The crypto market operates in a complex legal environment that is constantly evolving. Shift Markets helps operators obtain the necessary licenses and ensure compliance with legal requirements such as KYC and AML regulations.

Their legal team helps select jurisdictions and prepare materials for licensing applications, covering licenses such as broker-dealer, crypto exchange (CASP/VASP) and payment licenses. Support also includes assistance with US money transmitter licenses, state-specific licenses, FinCEN registration, VARA licenses in Dubai, and compliance with EU MiCA regulations.

Despite this support, navigating regulatory landscapes between jurisdictions remains complex and challenging. Legal requirements are constantly evolving, which can lead to additional complexity and delays in launching exchanges.

Integrations Center

The integrations hub within the Shift platform allows exchanges to connect and manage various third-party services such as liquidity providers, custody solutions and KYC/KYT providers.

Key functions, including custody, liquidity, regulatory compliance, banking, security and accounting, are supported through partnerships with established providers.

Integrated compliance tools such as KYC and AML help operators meet regulatory standards. The platform also supports secure custody, advanced security measures, and comprehensive banking and accounting services, allowing operators to focus on growth and user experience.

Pricing structure

Prices for Shift Markets services vary significantly depending on the specific needs and scale of the project. The pricing structure includes an initial setup fee for implementation costs such as hosting and other launch-related services. A recurring monthly fee covers ongoing support, maintenance, platform updates and liquidity provisions. These monthly fees can be adjusted according to specific customer needs, usually following a minimum base amount.

The total cost varies depending on the services and features requested. Market making for regular crypto pairs is generally less expensive, often billed per transaction. In contrast, developing a custom white label exchange with advanced features requires a higher investment.

Conclusion

Shift Markets provides a robust platform for companies looking to enter the crypto exchange space, offering faster time-to-market compared to building from scratch and a range of features from white-label solutions to advanced tools trading and liquidity management.

In an industry where compliance is increasingly important, Shift Markets’ focus on regulatory support and built-in compliance functions is particularly valuable. This attention not only helps clients navigate the complex legal landscape, but also builds trust with end users.

Companies interested in Shift Markets and its white label solutions can obtain more information or request a demo to better understand the capabilities of the platform.

Share this article