updates from the Apple By Investing.com live event

Apple’s (NASDAQ: NASDAQ: ) much-anticipated iPhone 16 launch event is underway, with several new announcements already made.

The event, held in Cupertino, will showcase the iPhone 16 lineup. The company is expected to launch the iPhone 16 and 16 Pro, Apple Watch Series 10, AirPods 4 and more.

Here’s what’s happened so far:

• Apple is set to announce new iPhones, watches and AirPods, according to CEO Tim Cook

• Apple has announced its new redesigned Watch Series 10

• The tech giant revealed that the new watch includes sleep apnea detection

• The Watch Series 10 is set to start at $399 and will be available on September 20

• Apple also announced its new AirPods 4

• There will be some new hearing health features like a software update for AirPods Pro 2

• Apple announces iPhone 16 with Apple Intelligence

• The iPhone 16 is said to be “built from the ground up” for Apple Intelligence

• Apple says the iPhone 16 has a new capacitive button on the side of the device that makes it easier to take photos and videos, called “Camera Control”

• Apple said it’s also rolling out new visual AI features, which are accessed through Camera Control
• Apple confirms that Apple Intelligence will launch in October
• “Apple Intelligence will transform so much of what you do with iPhone”
• Apple says the iPhone 16 starts at $799, $899 for the 16 plus model

Apple fell more than 1.8% during the product event.