Salford has been called the ‘brunch capital’ of England

It’s no secret that Manchester is home to some of the best brunch spots around, but Salford has stepped up to the plate and been named the ‘brunch capital’ of England.

New research by restaurant chain The Cut & Craft has found that searches for brunch in Salford have skyrocketed in recent years and crowned the city the ‘brunch capital’.

The Cut & Craft, which is set to open a restaurant and cocktail bar in Manchester later this year, has revealed that Google keyword analytics data shows that searches for the breakfast/lunch joint have increased by 243% in Salford from 2021 to 2021. 2023.

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Over 3,000 Salford restaurant reviews on TripAdvisor have also been reviewed by The Cut & Craft. The findings showed that there was a whopping 922% increase in brunch mentions in reviews from 2021 to 2023 in the city.

In terms of growth, Salford came in second overall in the UK, with Bangor in Northern Ireland coming out on top with a 250% increase in brunch searches.

Of the North West cities analyzed, Chester came second, with a 143% increase in brunch searches from 2021 to 2023, placing it fifth in the UK as a whole.

Manchester came third with 132 per cent, followed by Liverpool with 86 per cent, Lancaster with 56 per cent and Preston with 55 per cent.

Oscar Akgul, managing director of The Cut & Craft, said: “It’s absolutely incredible to see these amazing increases in brunch searches across the UK. Brunch is a meal that can be enjoyed by anyone, whether it’s a late morning with the family or a bottomless brunch with your friends.

“Not only is it fantastic to see a range of UK cities experiencing such a huge increase in brunch searches, it also shows that this dining trend isn’t slowing down any time soon.”