In-N-Out flipped burgers in Paris to protect its copyright

Ever since In-N-Out launched a successful round of chain restaurants across the country and even launched limited pop-up experiences around the world, the California-based grocery chain has used temporary storefronts to protect its copyright.

In-N-Out has international pop-ups used as a way to prevent other companies from copying their well-known food products, name and even logo. The fast food chain has visited Australia, Japan, China, England and Germany in recent years.

In August 2023, a burger restaurant in Culiacán, Mexico called In-En-Out sent customers into a frenzy over his replica orange double cheeseburgers In-N-Out Burger.

Despite the widespread popularity of the Mexico-based restaurant, it brought litigation problems for In-N-Out—which eventually led In-En-Aut to change its name to Sofi’s burger shortly after.

In the wake of the incident, In-N-Out extended its trademark to Mexico — stating that other companies cannot launch any business using a design or aesthetic similar to the chain’s.

In another case, Sydney, Australia-based burger joint Down N’ Out Burgers found itself in a similar situation after In-N-Out sued the burger company’s parent. Hashtag Burgers to mislead potential customers after infringing its trademark.

In Australia, brands could lose their trademarks if they don’t use the name they applied for within five years. After losing its litigation battle with In-N-Out in 2020, Down N’ Out Burgers he changed his name at the Nameless Bar and then permanently closed the following year.