Everton’s new stadium a financial game-changer for the way the Blues watch the game

When he arrived at Goodison Park as manager over 22 years ago, David Moyes struck a chord with the blues, dubbing it ‘The People’s Club’. But while demand for Everton tickets is at an all-time high, the people at ‘The People’s Club’ are changing.

Aware of the economic difficulties across the country and particularly on Merseyside, Everton say they remain committed to keeping football affordable. However, while they froze prices for the children’s (10 and under) and juniors (11-17) categories when they announced season ticket prices in February for the final campaign at Goodison Park, with increases elsewhere, they maintained if they have kept their rates stagnant the council will be operating at a loss due to increased match day running and labor costs.

Indeed, later that month, contained in the Appeal Panel’s written reasons, when Everton got back four of their original 10 points after being hit with what was at the time the most severe sporting sanction in 135 of years of top-flight English football the previous November. , is an explanation of why the much-loved ‘Grand Old Lady’ is now a financial millstone around the Blues’ neck and the long-awaited move to a new stadium cannot come soon enough from an economic point of view.

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Paragraph 10, the third of nine on the core material about who Everton are, says: “In 1892 the club moved to the first purpose-built football stadium, Goodison Park, where they still play. It is a grand and historic ground, having hosted the FA Cup final and a World Cup semi-final in the past, but the evidence before the Commission was that it is no longer fit for purpose or economically viable due to its age, condition, configuration and capacity constraints – its capacity is just under 40,000; – which has a direct, negative impact on the club’s financial performance compared to its peers. The day’s revenue at Goodison Park ranks 18th in the Premier League.

That final sentence is the crux of the matter. A venue which for most of its first century of existence was considered the best club ground in the country – and in 1913 became the first in England to be visited by a reigning monarch when King George V and Queen Mary stopped by to watch a musical exercise exercise – is now in the relegation zone when it comes to cash generation.

Everton – who are also in the bottom three of the Premier League’s net spenders in the last five seasons – have had to engage in some serious belt-tightening in recent years. As manager Sean Dyche admitted in the January transfer window, not going into the second window in a row, not going into the new window: “There’s no ground advantage there, but we get a penalty on the ground.”

So, although there are barely two miles between Goodison and Bramley-Moore Dock, Everton’s move is a game-changer for them in terms of revenue. The Blues now have more than 30,000 people on their season ticket waiting list, with the move to the banks of the Mersey allowing them to play in front of the biggest regular crowds in the club’s history.

Although Goodison’s record attendance is 78,299 for Everton’s 1-1 draw against Liverpool on 18 September 1948, with the ground now holding just over half that figure, it is only the 10th largest in the Premier League. The Blues have enjoyed an average gate of over 50,000 just once (51,603 for the 1962/63 title-winning season), but they can eclipse that if they play in front of capacity crowds on the waterfront.

However, it’s not just the sheet numbers that will make the difference for Everton. With just one season left at Goodison Park, Vicky Jaycock, Head of Premium Sales, and her team have sold 80% of ALL season tickets.

“Corporate” is treated as a dirty word by Everton to put in the Bramley-Moore Dock oath box, given its aspirations to move away from perceptions of stuffiness and formality. But whatever you call it, there will be a lot more to the new stadium. Goodison currently holds around 1,300 (about 3% of total capacity), but Everton’s stadium holds 5,500 (over 10% of a pitch that is itself a third bigger to begin with).

From fine dining and international cuisine to sports bars, traditional pubs and tapas-style social spaces, the breadth of premium ‘ALL’ experiences on offer at Everton Stadium will be unprecedented. After three previous sell-out stages for the restaurants, a further 2,000 fans have now secured season tickets in the Village St and Trinity Place Bar, leaving only limited availability in the ‘ALL’ bar packages.

Village St and Trinity Place Bar make up the fourth, largest and latest offering in the revolutionary reset of traditional football hospitality, allowing supporters to choose from a variety of bars, restaurants and experiences.

Supporter Tony Harland, who recently signed up for a season ticket, said: “It’s great to be the 2000th place holder in the ‘ALL’ bars experience. The new stadium already looks world class and it is something that all of us at Everton will be proud of.”

Located in the West and East Stands respectively, Village St and Trinity Place Bar are new destinations for members to enjoy on match days, including food and drink as well as some of the best seats in the house across the touchline half. Taking its name from the road in L4 that was home to The Queen’s Head where in 1879 St Domingo’s became Everton Football Club, Village Street was designed to replicate a busy street in the heart of the West Stand.

The street is home to four individual pub and bar spaces, offering a unique experience never before seen in football, ranging from traditional pubs to a lively social bar and a sports bar offering all the latest forms of action from around the world. Members can sample all four pubs and bars, where food, wines, beers and soft drinks are inclusive for pre-match and half-time, and can also benefit from premium padded seating that stretches across the half-way line from the upper West. Stand.

Trinity Place, located in the East Stand, celebrates the club’s history through immersive media and treasured memorabilia, which members can explore every matchday. Live entertainment adds to the pre-match atmosphere and fans can stay close to the match on many big screens.

A feature of Trinity Place is the impressive central island bar, making it the perfect space for Evertonians to socialise, eat and drink in a unique matchday environment. As well as inclusive drinks and a range of freshly prepared street food, Trinity Place members also get direct access to some of the best views the stadium has to offer on the midfield, close to the pitch and with convenient bar access.

Supporters who have previously registered their interest in these season tickets will be contacted by the Everton Stadium sales team in the coming weeks. To find out more about how to secure Village Street or Trinity Place season tickets, fans can click here.